Rank Easy

Live build log · Started September 25, 2026 · Updated October 6, 2026

Dryello SEO Case Study: Building Search and AI-Answer Visibility for an OTC Foot-Care Brand

A dated, running record of what Rank Easy is shipping for Dryello, an over-the-counter athlete's foot and foot antiperspirant brand. It covers the goal, the strategy, the compliance rules, every page with its target queries, and how we will measure it. This page is updated as work ships. Results appear only when real data does.

15

Pages live

6

Publisher sites

10

Audiences

Pending

Results

In short: Dryello makes an athlete's foot treatment in a dry, glide-on stick and a foot antiperspirant in the same format. The brand is new to search in a category led by long-established names. Our job is to get Dryello found for buying-intent athlete's foot and sweaty-feet searches, and cited when people ask AI assistants the same questions. The approach is audience-matched articles on publisher sites, comparison pages, guest posts, and short quotable answers, all kept inside the product's drug label. Work started on September 25, 2026. As of October 6, 2026, 15 pages are live on 6 publisher sites, and there are no results to report yet.

How to read this page. It is a build log, not a victory lap. Dates are the dates work went live. We do not publish projected traffic, estimated rankings, or “typical” results, and we will not add a number until a real source (Search Console, the client's analytics, or a logged AI-assistant check) reports it. Dryello is a paying Rank Easy client.

The client

Dryello is a foot-care brand made by ProPedix, Inc. Its site says the athlete's foot stick was developed by a board-certified dermatologist who wanted a treatment people would keep using for the full course. The pitch is simple: creams are greasy, powders get everywhere, and sprays drip, so Dryello puts the active ingredient in a stick that goes on dry. The site also lists the stick as HSA/FSA eligible and TSA-friendly. The product line, as listed on dryello.com when work began:

  • Dryello Athlete's Foot Treatment Stick

    OTC antifungal with tolnaftate 1% in a dry, glide-on stick. Labeled to cure most athlete’s foot, relieve itching, burning, cracking, and scaling, and help prevent recurrence with daily use.

    $16.95 for a 2-stick pack (30g), listed September 25, 2026

  • Dryello Antiperspirant Deodorant Foot Glide-On Stick, For Him

    Foot antiperspirant with aluminum zirconium tetrachlorohydrex gly in a glide-on stick, positioned for boots, cleats, and running shoes.

    $14.50, in stock, listed September 25, 2026

  • Dryello Antiperspirant Deodorant Foot Glide-On Stick, For Her

    The same antiperspirant format with a lighter scent profile.

    $14.50, shown as sold out on September 25, 2026

That matters for SEO in two ways. The stick is a genuinely different format in a category dominated by creams, powders, and sprays, which gives content a real angle: who is a stick actually better for? And because the stick is an OTC drug, what we can say about it is fixed by its label, which shapes every page.

The goal

Two goals, measured separately:

  1. Rank for buying-intent searches. People who search “best athlete's foot treatment for kids,” “foot antiperspirant for seniors,” or “how to apply athlete's foot cream if I can't reach my feet” are close to buying. We want a Dryello-featuring page on page one for as many of those as we can earn, and clicks from those pages to dryello.com.
  2. Get cited in AI answers. More of these questions are now asked to ChatGPT, Perplexity, Gemini, and Google's AI features. We want those answers to cite a page that mentions Dryello accurately, or dryello.com itself.

The big national brands own the head terms like “athlete's foot cream.” We are not trying to outrank a pharmacy giant on a two-word query in week one. The opening is the long tail: specific people with specific problems, where a well-written, well-sourced page can compete.

The strategy

Audience-matched publisher placements

Athlete's foot and sweaty feet are not one audience. A parent buying for a 14-year-old soccer player, an older adult with arthritis who can't reach between their toes, and a referee on turf for nine hours all search differently and trust different sources. We place content on sites whose readers already match one of those groups, and write each page for that reader, not for a generic keyword.

Comparison listicles with real competitors

Buying-intent searches ("best athlete's foot treatment for ...") are answered with comparison pages. Ours compare Dryello against the products a shopper would actually find on a pharmacy shelf, using each product's own label facts and official images. Dryello is ranked first and the page says why, and it also says who a different product may suit better.

Guest posts that solve a specific problem

Guest posts from Dryello take one narrow, real problem (a teen’s smelly cleats, applying antifungal when bending is hard) and solve it with habits first and product second. These are labeled as guest posts and edited by the publisher for accuracy and tone.

LLM-quotable question-and-answer blocks

AI assistants tend to lift short, self-contained answers. Every page opens with a direct answer, uses question-shaped headings, and closes with an FAQ marked up with FAQPage schema, so a single paragraph can be quoted accurately without the rest of the page.

Image-rich pages

Each page uses official product photos with descriptive file names, alt text, and captions, plus comparison tables. That supports image search and the multimodal reporting Google added to Search Console in September 2026, and it makes the pages easier to scan.

The audiences we are building toward, in rough order: parents of young athletes, older adults and their caregivers, and adults who spend long days on their feet in athletic shoes, such as referees, coaches, and court-sport players. Each gets a small cluster: a problem-solving guide and a comparison page, cross-linked, with the relevant Dryello product first.

About the placements, plainly: the publisher sites used so far are established niche publishers in parenting, senior tech, and youth, officiating, and racquet sports, sites that already cover the reader's world. The placement is disclosed on every article, and each page has to earn its place for that site's readers first. Our guest posts page explains how we approach placements like these for other brands.

Compliance approach

Health content about an OTC drug is a place where a sloppy sentence can mislead a reader or create a regulatory problem for the client. These rules apply to every page in this campaign:

  • Health statements stay inside the OTC drug label. For the stick, that means the tolnaftate 1% label's uses and directions, as published on DailyMed. We do not repeat marketing claims that are not on the label.
  • No invented reviews, testing, prices, people, quotes, or results. Prices are stated only with the date they were checked on dryello.com.
  • The founder, a dermatologist, is not quoted anywhere. We don't put words in a clinician's mouth.
  • Every link to the client is clearly disclosed as sponsored, opens dryello.com directly, and carries UTM parameters so referral clicks can be counted. No affiliate or marketplace links are used for Dryello.
  • Every page carries a plain-language sponsorship disclosure: Dryello is a paying client of the publisher, and the page features its product.
  • Pages send readers to a doctor or podiatrist where the label or public-health sources say to, including for diabetes, poor circulation, children under 2, and symptoms that don't improve.
  • Sources are cited inline: DailyMed/FDA labels, the American Academy of Dermatology, MedlinePlus, the CDC, and similar public-health references.

The side effect is useful for SEO too. Pages that stick to label facts and cite primary sources are easier for an AI assistant to quote without distortion, and they hold up when a reader or a platform checks them.

Pages shipped

Every Dryello page so far, with the date it went live and the queries it is written to answer. The target queries are the searches we are aiming at, not positions we hold.

DatePageFormat / productTarget queries
October 1, 2026Soccer Referee Foot Care: Athlete's Foot and Sweaty Feet on Outdoor Pitches

emergencyrefs.com · Soccer referees

Audience guide

Foot antiperspirant For Him, then the Athlete's Foot Treatment Stick

  • “soccer referee foot care”
  • “sweaty feet soccer referee wet grass”
  • “athlete's foot soccer officials tournament”
October 1, 2026Athlete's Foot from Swimming Lessons and Pool Decks: A Parent's Guide

momsmagazine.com · Parents of kids in swim lessons / pool decks

Guest post

Athlete's Foot Treatment Stick, then foot antiperspirant for unbroken skin only

  • “athlete's foot from swimming lessons”
  • “athlete's foot pool deck locker room kids”
  • “can my child swim with athlete's foot”
September 30, 2026Smelly Cleats and Sweaty Feet in Youth Flag Football: A Parent's Guide

flagtraining.com · Parents of young athletes

Audience guide

Foot antiperspirant For Him, then the Athlete's Foot Treatment Stick for active infection only

  • “smelly cleats kids flag football”
  • “sweaty feet youth flag football”
  • “foot antiperspirant for kids sports”
September 30, 2026Basketball Referee Foot Care: Athlete's Foot and Sweaty Feet on Indoor Courts

emergencyrefs.com · Basketball referees

Audience guide

Foot antiperspirant For Him, then the Athlete's Foot Treatment Stick

  • “basketball referee foot care”
  • “sweaty feet basketball referee gym”
  • “athlete's foot basketball officials”
September 28, 2026Athlete's Foot from School Gym and PE Class: A Parent's Guide

momsmagazine.com · Parents of school-age kids in PE / school gym

Guest post

Athlete's Foot Treatment Stick, then foot antiperspirant for unbroken skin only

  • “athlete's foot from PE class”
  • “athlete's foot school gym locker room kids”
  • “can my child go to PE with athlete's foot”
September 28, 2026Baseball and Softball Umpire Foot Care: Athlete's Foot and Sweaty Feet Through Long Doubleheaders

emergencyrefs.com · Baseball and softball umpires

Audience guide

Foot antiperspirant For Him, then the Athlete's Foot Treatment Stick

  • “baseball umpire foot care”
  • “softball umpire sweaty feet”
  • “athlete's foot umpires doubleheader”
September 25, 2026Athlete's Foot and Foot Care on Artificial Turf Sports Fields

dreamfieldsusa.com · Coaches, athletic directors, and youth turf athletes

Audience guide

Foot antiperspirant For Him, then the Athlete's Foot Treatment Stick

  • “athlete's foot artificial turf”
  • “cleats athlete's foot”
  • “foot care sports fields coaches”
September 25, 2026Sweaty, Smelly Feet in Tween and Teen Athletes: A Parent's Guide

momsmagazine.com · Parents of young athletes

Guest post

Foot antiperspirant (For Him / For Her)

  • “teen smelly feet”
  • “sweaty feet in teenage athletes”
  • “foot antiperspirant for teens”
September 25, 2026Best Athlete's Foot Treatments for Kids and Teens

momsmagazine.com · Parents of young athletes

Comparison listicle

Athlete's Foot Treatment Stick (ranked #1)

  • “best athlete's foot treatment for kids”
  • “athlete's foot treatment for teens”
September 25, 2026Treating Athlete's Foot When Reaching Your Toes Is Hard

seniortechreview.com · Older adults and caregivers

Guest post

Athlete's Foot Treatment Stick

  • “how to apply athlete's foot cream if you can't reach your feet”
  • “athlete's foot treatment for elderly”
September 25, 2026Best Foot Antiperspirants and Sweat and Odor Products for Older Adults (2026)

seniortechreview.com · Older adults and caregivers

Comparison listicle

Foot antiperspirant For Him (#1) and For Her (#2)

  • “best foot antiperspirant for older adults”
  • “foot antiperspirant for seniors”
September 25, 2026Best Athlete's Foot Treatments for Older Adults and Seniors (2026)

seniortechreview.com · Older adults and caregivers

Comparison listicle

Athlete's Foot Treatment Stick (ranked #1)

  • “best athlete's foot treatment for older adults”
  • “athlete's foot treatment for seniors”
September 25, 2026Referee Foot Care: Preventing Athlete's Foot and Sweaty Feet Through Long Tournament Days

emergencyrefs.com · Referees and sports officials

Audience guide

Foot antiperspirant For Him, then the Athlete's Foot Treatment Stick

  • “referee foot care”
  • “how to keep feet dry refereeing”
  • “athlete's foot referees”
September 25, 2026Athlete's Foot in Youth Flag Football: A Parent's Guide to Cleats, Socks, and Locker Rooms

flagtraining.com · Parents of young athletes

Audience guide

Athlete's Foot Treatment Stick

  • “athlete's foot in kids who play sports”
  • “can my child play sports with athlete's foot”
  • “how to stop cleats from smelling”
September 25, 2026Padel Foot Care: Sweaty Feet, Blisters, and Athlete's Foot in Court Shoes

padelanywhere.com · Padel and court-sport players

Audience guide

Foot antiperspirant For Him / For Her, then the Athlete's Foot Treatment Stick

  • “padel foot care”
  • “sweaty feet in padel shoes”
  • “blisters from padel”

15 live. Every page links only to dryello.com for the client, with links clearly disclosed as sponsored.

Measurement plan

Three sources, each reported separately and each labeled with the date it was pulled. We will not blend them into a single made-up “visibility score.”

Google Search Console

  • Impressions, clicks, CTR, and average position for each Dryello page, pulled from the publisher property that hosts it.
  • Query-level data for the target queries listed below, plus any unexpected queries the pages start to show for.
  • The Generative AI features report and the multimodal search filter where Google shows them for a property.
  • Weekly exports, so we keep our own record regardless of how long Search Console retains data.

Referral clicks to dryello.com

  • Every Dryello link carries utm_source (the publisher), utm_medium, and utm_campaign, so sessions show up by page and site in the client’s analytics.
  • We report the numbers Dryello shares from its own analytics, labeled as client-reported. We do not estimate clicks or sales from rankings.

AI-answer citation checks

  • A fixed prompt set, run on a schedule in the major assistants (ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, and Copilot).
  • Each check logs the date, assistant, prompt, whether a Dryello page or dryello.com was cited, and the cited URL.
  • Assistant answers vary by session and location, so a single check is a snapshot, not a ranking. We log misses as well as hits.

The AI-citation prompt set

Using the same prompts every time keeps checks comparable. The current set:

  • What is the best athlete's foot treatment for a teenager who plays sports?
  • How do I apply athlete's foot cream if I can't reach my feet?
  • What's the best foot antiperspirant for sweaty feet?
  • Is there an athlete's foot treatment that isn't a cream or spray?
  • Best athlete's foot treatment for older adults
  • How do referees and coaches keep their feet dry during long tournament days?

What counts as progress, in order: pages indexed; impressions for target queries; average position moving toward page one; clicks; referral sessions on dryello.com; and a Dryello page or dryello.com cited in an AI answer. Early weeks are usually about the first two, and we will say so rather than stretch the numbers.

Results

Pending. The first pages launched on September 25, 2026. Search Console reports with a delay of a few days, new pages take time to be crawled and indexed, and a few days of data on a new page is noise. Real impressions, clicks, positions, referral clicks, and AI-citation checks will be added here as they come in, each with the date it was pulled. Until then, there is nothing honest to report.

AI-citation checks logged so far: 6. Most recent: October 5, 2026, Web search (Cursor WebSearch), cited: no.

Daily log

  1. Day 12: live checks + target-query probes

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-06 ~7:49 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • New measurement type: target-query probes. Ran three real WebSearch queries built from SHIPPED_PAGES targetQueries (soccer referee foot care; athlete’s foot from swimming lessons / pool decks; padel foot care, sweaty feet, blisters, athlete’s foot).
    • First campaign page seen in a search index: the PadelAnywhere padel foot-care guide appeared as result 5 of 5 for “padel foot care sweaty feet blisters athlete’s foot”. Caveats: the query closely matches the page title, this is the WebSearch tool’s index (not a Google position or a Search Console row), and the answer summary cited results 1–4, not the PadelAnywhere page. Logged as an early discovery signal, not a ranking or citation.
    • The soccer-referee and swim-lessons probes returned referee.com, NHS, Cleveland Clinic, CHOP, NCBI, and U.S. Masters Swimming pages; no EmergencyRefs or Mom’s Magazine URLs yet.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

  2. Day 11: live checks + second citation baseline

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-05 ~7:57 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • AI citation baseline, round two: ran the three CITATION_PROMPTS not checked on Oct 2 (best foot antiperspirant; treatment that isn’t a cream or spray; referees and coaches on long tournament days) as real WebSearch probes. None returned a SHIPPED_PAGES publisher URL. All six fixed prompts now have a logged baseline.
    • Brand signal worth noting: for “Is there an athlete’s foot treatment that isn’t a cream or spray?” the top two results were dryello.com pages (product page and athlete’s foot page) and the answer summary named Dryello’s tolnaftate 1% dry stick. That is the client’s own site, not a publisher page from this campaign, so it is logged as context, not as a campaign result.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

  3. Day 8: live checks + measurement

    • No new Dryello sponsored pages shipped. Oct 1 lock stands: 15 live pages across 6 fitting publishers (Mom’s Magazine, Senior Tech Review, EmergencyRefs, Flag Training, DreamFields USA, PadelAnywhere); skip pickleball sites and do not invent weak fits.
    • HTTP live check (curl -L, 2026-10-02 ~7:56 PM ET): all 15 SHIPPED_PAGES URLs returned 200. Zero non-200.
    • Indexation probes via WebSearch site: queries (not a GSC Coverage export): exact SHIPPED_PAGES URLs did not appear as distinct result links for emergencyrefs.com, momsmagazine.com (swim-lessons + kids-teens listicle slugs), flagtraining.com, dreamfieldsusa.com, or padelanywhere.com. seniortechreview.com homepage did appear for site:seniortechreview.com queries, and its listing text named two Dryello-related titles (Best Athlete’s Foot Treatments for Older Adults & Seniors (2026); Treating Athlete’s Foot When Reaching Your Toes Is Hard). That is a homepage signal only — not a claim that those article URLs are confirmed indexed as separate Google results.
    • AI citation baseline: ran 3 real WebSearch probes of CITATION_PROMPTS (teen sports; can’t reach feet; older adults). None returned Dryello publisher-page URLs from SHIPPED_PAGES. Logged under AI_CITATION_CHECKS as assistant "Web search (Cursor WebSearch)". Not ChatGPT/Perplexity/AI Overview runs.
    • RESULTS stays empty: no GSC plugin and no dated GSC/UTM export found for this update.

  4. Day 7: measurement phase (no new pages)

    • No new Dryello pages shipped in this update. With 15 live pages across 6 publisher sites since the Sep 25 kickoff, the campaign is in the measurement window described in the plan: confirm indexing and early Search Console coverage first, then impressions, clicks, positions, referral UTMs, and AI-citation baselines.
    • Search Console still lags the Sep 25–Oct 1 launches by a few days; early rows on brand-new URLs are noise, so RESULTS stays empty until a real export is pulled and dated.
    • AI-citation baseline checks remain scheduled for the first week after launch. AI_CITATION_CHECKS stays empty until a check is actually run and logged (date, assistant, prompt, cited yes/no, URL).
    • Next content ships only when a new audience gap or publisher opening is clear — not on a fixed daily page quota.

  5. Day 7 evening: EmergencyRefs soccer referee guide + Mom’s swim-lessons / pool-deck guide

    • Published a new EmergencyRefs audience guide for soccer referees (outdoor pitches, wet grass/mud, turf vs grass boots, long matches + overtime, sideline moisture, tournament weekends), distinct from the basketball indoor-gym page and the baseball/softball umpire page.
    • Published a new Mom's Magazine parenting guest guide on athlete's foot from swimming lessons and pool decks (Y/rec-center showers, wet flip-flops, shared-towel myths vs facts, when kids can keep swimming, drying thoroughly).
    • EmergencyRefs features Dryello Foot Antiperspirant For Him first, then the Athlete’s Foot Treatment Stick. Mom’s features the Athlete’s Foot Treatment Stick first, then antiperspirant only on unbroken skin. Both carry top Sponsored line + bottom disclosure, normal followed UTM links to dryello.com only (no rel="sponsored"), FAQ/Article/Breadcrumb schema, and cross-links to earlier Dryello pages on established niche publishers. Site CTAs stay Book a Referee / Moms-native.
    • Results: pending / none yet. AI citation checks: none yet.

  6. Day 6 evening: Flag Training smelly-cleats guide + EmergencyRefs basketball referee guide

    • Published a new Flag Training Football parents guide on smelly cleats and sweaty feet in youth flag football (antiperspirant-first angle, distinct from the existing athlete’s foot parents guide).
    • Published a new EmergencyRefs audience guide for basketball referees (indoor gym heat, polished floors, tournament shoe rotation), distinct from the general referee page and the baseball/softball umpire page.
    • Both pages feature Dryello Foot Antiperspirant For Him first, then the Athlete’s Foot Treatment Stick for active infection / broken skin. Top Sponsored line + bottom disclosure, normal followed UTM links to dryello.com only, FAQ/Article/Breadcrumb schema, and cross-links to earlier Dryello pages. Site CTAs stay Flag Training / Book a Referee.
    • Results: pending / none yet. AI citation checks: none yet.

  7. Day 4 evening: school-gym PE guide + baseball/softball umpire guide

    • Published a new Mom's Magazine parenting guest guide on athlete's foot from school gym and PE class (borrowed sneakers, wet locker rooms, PE bag kit, when kids can stay in gym).
    • Published a new EmergencyRefs audience guide for baseball and softball umpires (plate/base shoes, doubleheaders, dusty fields, dugout moisture), distinct from the general referee foot-care page.
    • Mom's page features the Dryello Athlete's Foot Treatment Stick first; EmergencyRefs features Foot Antiperspirant For Him first, then the AF stick. Both carry top Sponsored line + bottom disclosure, sponsored UTM links to dryello.com only, FAQPage/Article/BreadcrumbList schema, and cross-links to earlier Dryello pages.
    • Results: pending / none yet.

  8. Day 1 evening: DreamFields turf foot-care guide

    • Published a new audience guide on DreamFields USA for coaches, athletic directors, and youth players on artificial turf: athlete’s foot and foot care with cleats on hot synthetic fields.
    • Page features Dryello Foot Antiperspirant For Him first, then the Athlete’s Foot Treatment Stick, with comparison tables, FAQPage/Article/BreadcrumbList schema, top + bottom sponsorship disclosure, and sponsored UTM links to dryello.com only.
    • Cross-links the EmergencyRefs referee foot-care guide and Mom’s Magazine sweaty-teens guide, plus DreamFields turf cleaning and bacteria-testing pages. Site CTA points to DreamFields cleaning, not Dryello.
    • Results: none yet / pending.

  9. Day 1: kickoff, research, and the first eight pages

    • Dryello signed on as a paying SEO client.
    • Pulled product facts, prices, and images from dryello.com, and the OTC drug labels from DailyMed, so every page works from the same verified fact sheet.
    • Collected label facts and official images for the real competitors a shopper would compare (Lamisil AT, Lotrimin AF and Ultra, Tinactin, Zeasorb, Gold Bond, Certain Dri, Carpe, Dr. Scholl's, Arm & Hammer).
    • Published two pages on Mom's Magazine for parents of young athletes: a guest post on sweaty, smelly feet and a comparison of athlete's foot treatments for kids and teens.
    • Published two pages on Senior Tech Review for older adults and caregivers: a guest post on treating athlete’s foot with limited reach and a comparison of foot antiperspirants.
    • Published a third Senior Tech Review page, a comparison of athlete's foot treatments for older adults.
    • Opened a third audience, adults on their feet in athletic shoes, with three audience guides: referee foot care on EmergencyRefs, athlete’s foot in youth flag football on Flag Training Football, and padel foot care on PadelAnywhere. Each cross-links to one or two of the earlier Dryello pages.
    • Each audience guide opens with a short direct answer, answers real questions under question-shaped headings (can athletes treat athlete’s foot in season, do sweaty feet cause it, can you combine an antiperspirant and an antifungal), and carries FAQPage, Article, and BreadcrumbList schema.
    • Every page carries a sponsorship disclosure, clearly discloses Dryello links as sponsored, adds UTM parameters to them, and keeps health statements inside the drug label.
    • Results: none yet. The pages are hours old and Search Console data lags by a few days.

What this means for other regulated or health-adjacent brands

None of this is proven yet for Dryello, so treat it as our working method, not a result. For a small brand in a category led by household names, we think the approach generalizes:

  • Pick audiences, not keywords. Each audience has its own questions, its own sites it trusts, and its own reason a product is or is not a fit.
  • Write the useful page first. Every page should still be worth reading if the product section were removed. That is what earns a place on a publisher's site and in an AI answer.
  • Let the label set the ceiling. For an OTC drug or any regulated product, the approved label is the most you can claim. Staying under it protects the client and the publisher.
  • Compare honestly. Naming real competitors, and saying who they may suit better, makes a "best" page more credible, not less.
  • Measure in the open. Date everything and publish misses. A build log is only useful if it is allowed to show that something did not work.

Questions about this case study

What is this case study?

It's a live, dated build log of Rank Easy's SEO work for Dryello, an over-the-counter athlete's foot and foot antiperspirant brand. It lists every page we ship, the queries each page targets, and the rules we follow. Results are added only as real data arrives.

Are there results yet?

Not yet. The first pages went live on September 25, 2026, and Search Console data takes a few days to appear and weeks to mean anything. We will add real impressions, clicks, positions, referral clicks, and AI-citation checks as they come in, with the date each number was pulled.

Where are the Dryello articles published?

So far, on established niche publishers whose readers match the product: EmergencyRefs (referees and sports officials); Mom's Magazine (parents of young athletes); Flag Training Football (parents of young athletes); DreamFields USA (coaches, athletic directors, and youth turf athletes); Senior Tech Review (older adults and caregivers); PadelAnywhere (padel and court-sport players). Each article discloses that Dryello is a paying client.

How do you handle health claims for an OTC drug brand?

Health statements stay inside the product's OTC drug label as published on DailyMed. We don't repeat marketing claims that aren't on the label, we don't quote the founder, and we cite public-health sources such as the AAD, MedlinePlus, and the CDC.

Can Rank Easy do this for another brand?

If the topic genuinely fits relevant niche content sites or publications we can pitch, yes. Book a consultation and we will tell you plainly whether it fits.

Want a build log like this for your brand?

Tell us what you sell and who buys it. We will tell you plainly whether it fits relevant niche content sites or publications we can pitch, what we would ship first, and how we would measure it. No invented forecasts.

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Disclosure: Dryello is a paying client of Rank Easy. Product details and prices on this page come from dryello.com and the products' OTC labels on the dates stated. This page contains no Dryello sales links.