Dryello SEO Case Study: Building Search and AI-Answer Visibility for an OTC Foot-Care Brand

In short: Dryello makes an athlete's foot treatment in a dry, glide-on stick and a foot antiperspirant in the same format. The brand is new to search in a category led by long-established names. Our job is to get Dryello found for buying-intent athlete's foot and sweaty-feet searches, and cited when people ask AI assistants the same questions. The approach is audience-matched articles on publisher sites, comparison pages, guest posts, and short quotable answers, all kept inside the product's drug label. Work started on September 25, 2026. As of November 10, 2026, 26 pages are live on 9 publisher sites, and there are no results to report yet.

The client

Dryello is a foot-care brand made by ProPedix, Inc. Its site says the athlete's foot stick was developed by a board-certified dermatologist who wanted a treatment people would keep using for the full course. The pitch is simple: creams are greasy, powders get everywhere, and sprays drip, so Dryello puts the active ingredient in a stick that goes on dry. The site also lists the stick as HSA/FSA eligible and TSA-friendly. The product line, as listed on dryello.com when work began:

• Dryello Athlete's Foot Treatment Stick

  OTC antifungal with tolnaftate 1% in a dry, glide-on stick. Labeled to cure most athlete’s foot, relieve itching, burning, cracking, and scaling, and help prevent recurrence with daily use.

  $16.95 for a 2-stick pack (30g), listed September 25, 2026

• Dryello Antiperspirant Deodorant Foot Glide-On Stick, For Him

  Foot antiperspirant with aluminum zirconium tetrachlorohydrex gly in a glide-on stick, positioned for boots, cleats, and running shoes.

  $14.50, in stock, listed September 25, 2026

• Dryello Antiperspirant Deodorant Foot Glide-On Stick, For Her

  The same antiperspirant format with a lighter scent profile.

  $14.50, shown as sold out on September 25, 2026

That matters for SEO in two ways. The stick is a genuinely different format in a category dominated by creams, powders, and sprays, which gives content a real angle: who is a stick actually better for? And because the stick is an OTC drug, what we can say about it is fixed by its label, which shapes every page.

The goal

Two goals, measured separately:

1. Rank for buying-intent searches. People who search “best athlete's foot treatment for kids,” “foot antiperspirant for seniors,” or “how to apply athlete's foot cream if I can't reach my feet” are close to buying. We want a Dryello-featuring page on page one for as many of those as we can earn, and clicks from those pages to dryello.com.
2. Get cited in AI answers. More of these questions are now asked to ChatGPT, Perplexity, Gemini, and Google's AI features. We want those answers to cite a page that mentions Dryello accurately, or dryello.com itself.

The big national brands own the head terms like “athlete's foot cream.” We are not trying to outrank a pharmacy giant on a two-word query in week one. The opening is the long tail: specific people with specific problems, where a well-written, well-sourced page can compete.

The strategy

The audiences we are building toward, in rough order: parents of young athletes, older adults and their caregivers, and adults who spend long days on their feet in athletic shoes, such as referees, coaches, and court-sport players. Each gets a small cluster: a problem-solving guide and a comparison page, cross-linked, with the relevant Dryello product first.

About the placements, plainly: the publisher sites used so far are established niche publishers in parenting, senior tech, and youth, officiating, and racquet sports, sites that already cover the reader's world. The placement is disclosed on every article, and each page has to earn its place for that site's readers first. Our guest posts page explains how we approach placements like these for other brands.

Compliance approach

Health content about an OTC drug is a place where a sloppy sentence can mislead a reader or create a regulatory problem for the client. These rules apply to every page in this campaign:

• Health statements stay inside the OTC drug label. For the stick, that means the tolnaftate 1% label's uses and directions, as published on DailyMed. We do not repeat marketing claims that are not on the label.
• No invented reviews, testing, prices, people, quotes, or results. Prices are stated only with the date they were checked on dryello.com.
• The founder, a dermatologist, is not quoted anywhere. We don't put words in a clinician's mouth.
• Every link to the client is clearly disclosed as sponsored, opens dryello.com directly, and carries UTM parameters so referral clicks can be counted. No affiliate or marketplace links are used for Dryello.
• Every page carries a plain-language sponsorship disclosure: Dryello is a paying client of the publisher, and the page features its product.
• Pages send readers to a doctor or podiatrist where the label or public-health sources say to, including for diabetes, poor circulation, children under 2, and symptoms that don't improve.
• Sources are cited inline: DailyMed/FDA labels, the American Academy of Dermatology, MedlinePlus, the CDC, and similar public-health references.

The side effect is useful for SEO too. Pages that stick to label facts and cite primary sources are easier for an AI assistant to quote without distortion, and they hold up when a reader or a platform checks them.

Pages shipped

Every Dryello page so far, with the date it went live and the queries it is written to answer. The target queries are the searches we are aiming at, not positions we hold.

26 live. Every page links only to dryello.com for the client, with links clearly disclosed as sponsored.

Measurement plan

Three sources, each reported separately and each labeled with the date it was pulled. We will not blend them into a single made-up “visibility score.”

The AI-citation prompt set

Using the same prompts every time keeps checks comparable. The current set:

• What is the best athlete's foot treatment for a teenager who plays sports?
• How do I apply athlete's foot cream if I can't reach my feet?
• What's the best foot antiperspirant for sweaty feet?
• Is there an athlete's foot treatment that isn't a cream or spray?
• Best athlete's foot treatment for older adults
• How do referees and coaches keep their feet dry during long tournament days?

What counts as progress, in order: pages indexed; impressions for target queries; average position moving toward page one; clicks; referral sessions on dryello.com; and a Dryello page or dryello.com cited in an AI answer. Early weeks are usually about the first two, and we will say so rather than stretch the numbers.

Results

AI-citation checks logged so far: 126. Most recent: November 10, 2026, Web search (Cursor WebSearch), cited: no.

Daily log

1. November 10, 2026

   Day 36: no new page (still at per-site cap) + all 26 pages 200 + tournament-day guide back to result 1 + dryello.com back on the non-cream/spray prompt

   • No new Dryello partnership page tonight. Every on-topic portfolio publisher still has three or more Dryello pages (EmergencyRefs five, Mom’s Magazine four, PadelAnywhere four, DreamFields three, Flag Training three, Senior Tech Review three, NJ Court Pros three), and PickleCourt USA and Pickleball Events Co. are excluded. No new on-topic sports, active, parenting, or older-adult publisher has joined the network since Nov 9, so we shipped zero rather than a filler page.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 10 (curl -L, ~8:00 PM ET), as did this case study, dryello.com, the dryello.com Education index, and both directory listings. Zero non-200. The four Mom’s Magazine pages were also checked for content, not just status: each still serves its own Dryello article title and dryello.com links.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-10 ~8:05 PM ET). Scorecard: two of six citing a campaign page, the same count as Nov 4–9. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 1 (result 2 behind Referee.com on Nov 2–9) and EmergencyRefs’ soccer referee guide as result 2, and the answer summary cited both. The can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 3 (result 1 on Nov 9), and the answer summary cited it for the ask-a-helper and diabetes/circulation advice. The teen-athlete, best-foot-antiperspirant, and older-adults prompts returned no SHIPPED_PAGES URLs. Single-day shifts are logged as is, not read as a trend.
   • Brand signal: for the non-cream/spray prompt, dryello.com’s Athlete’s Foot Treatment Stick product page returned as result 3, and the answer summary named Dryello as a stick that applies tolnaftate without a cream or spray. That is the first time since Nov 5 (it was absent Nov 6 and Nov 9). It is dryello.com itself, not one of our SHIPPED_PAGES, so it is logged as a brand-signal note rather than a campaign citation. We do not quote any efficacy figure from that page.
   • Search Console: no new data. The newest rank-watch opportunities export is still the one generatedAt 2026-11-06 (file last refreshed Nov 9 ~6:16 AM ET, no Nov 10 refresh on file). Its foot-care rows are unchanged from Day 35: Mom’s Magazine kids-and-teens listicle, “best athletes foot cream for kids,” 10 impressions / 0 clicks / position 7.5; PickleCourt USA locker-room guide, “soap for locker room feet,” 5 / 0 / 22.2. No new RESULTS rows were added, and no UTM referral data was available. Results for the remaining pages remain pending.
   • Directory status (curl 2026-11-10 ~8:00 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. FreeStartupDirectories still links to dryello.com with rel=noopener (no nofollow). Directory Index references dryello.com only in its JSON-LD today; the plain anchor in raw HTML (seen Nov 2 and Nov 4–6) was not present on this fetch, so that link is still not counted as stable. No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix (Trustpilot claim, Crunchbase claim, Amazon Brand Registry, WHOIS-gated dirs).
   • dryello.com Education blog index (Nov 10): 14 articles listed at /blogs/education, unchanged from Nov 3–9. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction; drafts remain under /workspace/dryello-content/ with no CMS publish access).

2. November 9, 2026

   Day 35: no new page (still at per-site cap) + all 26 pages 200 + two of six citing a campaign page

   • No new Dryello partnership page tonight. The on-topic established niche publishers are still at or over the 2–3-pages-per-site cap (same status as Nov 2–6), and no portfolio site with a genuine foot-care audience has fewer than two Dryello pages. Zero shipped rather than filler.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 9 (curl -L, ~8:00 PM ET), as did this case study, dryello.com, the dryello.com Education index, and both directory listings. Zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-09 ~8:00 PM ET). Scorecard: two of six citing a campaign page, same count as Nov 4–6. The can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 1, and the answer summary cited it for the seated routine and ask-a-helper advice. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com and EmergencyRefs’ soccer referee guide as result 3; the answer summary cited the tournament-day guide. The teen-athlete, best-foot-antiperspirant, non-cream/spray, and older-adults prompts returned no SHIPPED_PAGES URLs. Single-day shifts are logged as is, not read as a trend.
   • Brand signal: tonight’s six prompts did not surface dryello.com or a DailyMed Dryello label. The non-cream/spray prompt surfaced a DailyMed label for a different tolnaftate towel product (SmoothAF), not Dryello. No brand-signal note beyond the campaign citations above.
   • Search Console: the rank-watch opportunities export (generatedAt 2026-11-06; file refreshed Nov 9 ~6:15 AM ET) lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 10 impressions, 0 clicks, average position 7.5 (was 11 / 0 / 7.7 on Nov 6), and PickleCourt USA’s locker-room prevention guide for “soap for locker room feet” at 5 impressions, 0 clicks, average position 22.2 (was 4 / 0 / 22.5). No other SHIPPED_PAGES URLs or foot-care queries appear. No UTM referral data was available. Results for the remaining pages remain pending.
   • Directory status (curl 2026-11-09 ~8:00 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix (Trustpilot claim, Crunchbase claim, Amazon Brand Registry, WHOIS-gated dirs).
   • dryello.com Education blog index (Nov 9): 14 articles listed at /blogs/education, unchanged from Nov 3–6. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction; drafts remain under /workspace/dryello-content/ with no CMS publish access).

3. November 6, 2026

   Day 34: no new page (still at per-site cap) + all 26 pages 200 + two of six citing a campaign page

   • No new Dryello partnership page tonight. The on-topic established niche publishers are still at or over the 2–3-pages-per-site cap (same status as Nov 2–5), and no portfolio site with a genuine foot-care audience has fewer than two Dryello pages. Zero shipped rather than filler.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 6 (curl -L, ~7:54 PM ET), as did this case study, dryello.com, and both directory listings. Zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-06 ~7:54 PM ET). Scorecard: two of six citing a campaign page, same count as Nov 4–5. The can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 1, and the answer summary cited it for the seated routine, long-handled applicator, and ask-a-helper advice. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com, and the answer summary cited it. The teen-athlete, best-foot-antiperspirant, non-cream/spray, and older-adults prompts returned no SHIPPED_PAGES URLs. Single-day shifts are logged as is, not read as a trend.
   • Brand signal: tonight’s six prompts did not surface dryello.com or a DailyMed Dryello label in the result set. No brand-signal note beyond the campaign citations above.
   • Search Console: the rank-watch opportunities export (generatedAt 2026-11-03; file mtime Nov 6 ~6:27 AM ET) lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 11 impressions, 0 clicks, average position 7.7 (was 12 / 0 / 7.9 on the Nov 2–5 snapshots). The same export newly lists PickleCourt USA’s locker-room prevention guide for “soap for locker room feet” at 4 impressions, 0 clicks, average position 22.5. No other SHIPPED_PAGES URLs or foot-care queries appear. Cite Watch / rank-report-2026-11-06 has no newer Dryello or foot-care prompts beyond that opportunities snapshot, and no UTM referral data was available. Results for the remaining pages remain pending.
   • Directory status (curl 2026-11-06 ~7:54 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. Directory Index server HTML includes a plain anchor to dryello.com (target=_blank, rel="noopener noreferrer", no nofollow). FreeStartupDirectories still links to dryello.com with rel=noopener (no nofollow). No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix (Trustpilot claim, Crunchbase claim, Amazon Brand Registry, WHOIS-gated dirs).
   • dryello.com Education blog index (Nov 6): 14 articles listed at /blogs/education, unchanged from Nov 3–5. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction; drafts remain under /workspace/dryello-content/ with no CMS publish access).

4. November 5, 2026

   Day 33: no new page (still at per-site cap) + all 26 pages 200 + two of six citing a campaign page

   • No new Dryello partnership page tonight. The on-topic established niche publishers are still at or over the 2–3-pages-per-site cap (same status as Nov 2–4), and no portfolio site with a genuine foot-care audience has fewer than two Dryello pages. Zero shipped rather than filler.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 5 (curl -L, ~8:01 PM ET), as did this case study, dryello.com, and both directory listings. Zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-05 ~8:01 PM ET). Scorecard: two of six citing a campaign page, same count as Nov 4. The can’t-reach-feet prompt surfaced Senior Tech Review’s older-adults treatments guide as result 4 and the reach-your-toes guide as result 5; the answer summary cited the older-adults page (result 4) for ask-a-helper and diabetes/circulation caution (reach-your-toes was in the results but not numbered in the summary). The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com, and the answer summary cited it. The teen-athlete, best-foot-antiperspirant, non-cream/spray, and older-adults prompts returned no SHIPPED_PAGES URLs. Single-day shifts are logged as is, not read as a trend.
   • Brand signal: for the non-cream/spray prompt, dryello.com’s Athlete’s Foot Treatment Stick product page was result 2 and the answer summary named Dryello as a dry glide-on tolnaftate stick option alongside Smooth AF. That is dryello.com itself, not one of our SHIPPED_PAGES, so it is logged as a brand-signal note rather than a campaign citation. We do not quote any efficacy figure from that page.
   • Search Console: the rank-watch opportunities export refreshed Nov 5 (generatedAt 2026-11-02) lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 12 impressions, 0 clicks, average position 7.9, identical to the Nov 2–4 rows. No other SHIPPED_PAGES URLs or foot-care queries appear in that export or in the Nov 5 Search Console pre-check / rank-latest. Cite Watch has no newer Dryello or foot-care prompts beyond the Nov 2 snapshot, and no UTM referral data was available. Results for the 26 pages remain pending beyond that one row.
   • Directory status (curl 2026-11-05 ~8:01 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. Directory Index server HTML includes a plain anchor to dryello.com (target=_blank, rel="noopener noreferrer", no nofollow). FreeStartupDirectories still links to dryello.com with rel=noopener (no nofollow). No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix (Trustpilot claim, Crunchbase claim, Amazon Brand Registry, WHOIS-gated dirs).
   • dryello.com Education blog index (Nov 5): 14 articles listed, unchanged from Nov 3–4. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction; drafts remain under /workspace/dryello-content/ with no CMS publish access).

5. November 4, 2026

   Day 32: no new page (no on-topic publisher under the per-site cap) + all 26 pages 200 + two of six citing a campaign page

   • No new Dryello partnership page tonight. The on-topic established niche publishers are still at or over the 2–3-pages-per-site cap (the same status as Nov 2 and Nov 3), and no portfolio site with a genuine foot-care audience has fewer than two Dryello pages. Zero shipped rather than filler.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 4 (curl -L, ~7:55 PM ET), as did this case study, dryello.com, and both directory listings. Zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-04 ~7:55 PM ET). Scorecard: two of six citing a campaign page, up from one on Nov 3. The can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 1 and the answer summary cited it for the seated routine and ask-a-helper advice (result 4 and not cited on Nov 3). The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com, with EmergencyRefs’ basketball referee guide also at result 4, and the answer summary cited the tournament-day guide. The teen-athlete, best-foot-antiperspirant, non-cream/spray, and older-adults prompts returned no SHIPPED_PAGES URLs. This prompt has moved between yes and no several times, so single-day changes are logged as is, not read as a trend.
   • Brand signal: for the non-cream/spray prompt, the DailyMed label for Dryello Tolnaftate 1% Antifungal stick (packager ProPedix) was result 3 and the answer summary named Dryello as a dry glide-on stick option alongside Smooth AF. That is a DailyMed page, not one of our SHIPPED_PAGES and not dryello.com, so it is logged as a brand-signal note rather than a campaign citation.
   • Search Console: the rank-watch opportunities export refreshed Nov 4 (generatedAt 2026-11-01) lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 12 impressions, 0 clicks, average position 7.9, identical to the Nov 2 and Nov 3 rows. No other SHIPPED_PAGES URLs or foot-care queries appear in that export. Cite Watch’s latest snapshot (Nov 2) has no Dryello or foot-care prompts, and no UTM referral data was available. Results for the 26 pages remain pending beyond that one row.
   • Directory status (curl 2026-11-04 ~7:55 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. FreeStartupDirectories still links to dryello.com with rel=noopener (no nofollow). No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
   • dryello.com Education blog index (Nov 4): 14 articles listed, unchanged from Nov 3. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction).

6. November 3, 2026

   Day 31: no new page (no on-topic publisher under the per-site cap) + all 26 pages 200 + one of six citing a campaign page

   • No new Dryello partnership page tonight. The on-topic established niche publishers are still at or over the 2–3-pages-per-site cap (the same status as Nov 2), no portfolio site with a genuine foot-care audience has fewer than two Dryello pages, and shipping a page on an off-topic site would be filler. Zero shipped rather than filler.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 3 (curl -L, ~8:05 PM ET), as did this case study, dryello.com, and the dryello.com Education blog index. Zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-03 ~8:10 PM ET). Scorecard: one of six citing a campaign page. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com, with EmergencyRefs’ basketball referee guide also at result 4, and the answer summary cited the tournament-day guide. Senior Tech Review’s reach-your-toes guide appeared as result 4 for the can’t-reach-feet prompt (result 4 on Nov 2) but the answer summary cited only results 1–3, so it is logged as not cited. The teen-athlete, best-foot-antiperspirant, non-cream/spray, and older-adults prompts returned no SHIPPED_PAGES URLs.
   • Brand signal: for the non-cream/spray prompt, dryello.com did not appear today (Mayo Clinic, MedlinePlus, Cleveland Clinic, NICE CKS, MSD Manual). dryello.com’s own Education article had been result 3 on Nov 2, so it is a one-day return. Logged as is.
   • Search Console: the rank-watch opportunities export was refreshed Nov 3 (generatedAt 2026-10-31) and still lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 12 impressions, 0 clicks, average position 7.9, identical to the Nov 2 row. No other SHIPPED_PAGES URLs or foot-care queries appear in that export or in the Nov 3 Search Console pre-check. Cite Watch’s latest snapshot (Nov 2) has no Dryello or foot-care prompts, and no UTM referral data was available. Results for the 26 pages remain pending beyond that one row.
   • Directory status (curl 2026-11-03 ~8:05 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. FreeStartupDirectories still links to dryello.com with rel=noopener (no nofollow). Directory Index references dryello.com in its JSON-LD only today; the plain anchor seen in raw HTML on Nov 2 was not present on this fetch, so that link is not counted as stable. No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
   • dryello.com Education blog index (Nov 3): 14 articles listed, unchanged from Nov 2. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction).

7. November 2, 2026

   Day 30: no new page (every on-topic publisher still at the per-site cap) + all 26 pages 200 + dryello.com back on the non-cream/spray prompt + one of six citing a campaign page

   • No new Dryello partnership page tonight. The on-topic established niche publishers are still at or over the 2–3-pages-per-site cap (EmergencyRefs five, Mom’s Magazine four, PadelAnywhere four, DreamFields four, Flag Training three, Senior Tech Review three, NJ Court Pros three), and PickleCourt USA and Pickleball Events Co. are excluded. We re-checked the rest of the network: the site that looked like a separate flag-football candidate is the same Flag Training site, the NYC bus-tour site still publishes a no-sponsored-posts policy, and the remaining sites (local home services, legal, B2B, GLP-1 logistics) are not a genuine foot-care fit. We shipped zero rather than a filler page. Adding more pages needs either a cap decision or a new on-topic publisher.
   • All 26 SHIPPED_PAGES URLs returned HTTP 200 on Nov 2 (curl -L, ~8:00 PM ET), as did this case study, dryello.com, and the dryello.com Education blog index. Zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-11-02 ~8:05 PM ET). Scorecard: one of six citing a campaign page. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com (result 1 on Oct 28 and Oct 30), and the answer summary cited it. Senior Tech Review’s reach-your-toes guide appeared as result 4 for the can’t-reach-feet prompt (result 5 on Oct 30) but the answer summary did not cite it this time, so it is logged as not cited. The teen-athlete, best-foot-antiperspirant, and older-adults prompts returned no SHIPPED_PAGES URLs.
   • Brand signal: for the non-cream/spray prompt, dryello.com’s own Education article “Best Athlete’s Foot Treatments Compared: Creams, Sprays, Powders & Sticks” returned as result 3 and the answer summary cited it for the dry tolnaftate stick, ending a four-check absence (Oct 23–30). It is a dryello.com page, not one of our SHIPPED_PAGES, so it is logged as a brand-signal note rather than a campaign citation. We do not quote any efficacy figure from that article.
   • Search Console data point added under RESULTS: the rank-watch opportunities export refreshed Nov 2 (generatedAt 2026-10-30) still lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 12 impressions, 0 clicks, average position 7.9 (Oct 30 entry: 12 impressions, position 7.6). Still a small sample. No other SHIPPED_PAGES URLs or foot-care queries appear in that export or in today’s rank report. Cite Watch’s Nov 2 snapshot has no Dryello or foot-care prompts, and no UTM referral data was available.
   • Directory status (curl 2026-11-02 ~8:00 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both return 200. Today the Directory Index server HTML includes a plain anchor to dryello.com (target=_blank, rel="noopener noreferrer", no nofollow), the first time since Oct 28 that the link has shown up in raw HTML rather than only in JSON-LD. FreeStartupDirectories still links to dryello.com with rel=noopener (no nofollow). No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
   • dryello.com Education blog index (Nov 2): 14 articles listed, including the three Oct 23 drafts that are now live (Blisters From Military Boots, Sweaty Feet in Combat Boots, Foot Antiperspirant vs. Deodorant). “How to Stop Smelly Feet” still returns 404, and the two Oct 30 drafts (multiday running, Spartan races) are not in the feed. These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction).

8. October 30, 2026

   Day 29: no new page (every on-topic publisher at the per-site cap) + Oct 28 page live + six citation prompts (two of six citing)

   • No new Dryello partnership page tonight. Every on-topic established niche publisher in the network is at the 2–3-pages-per-site cap: PadelAnywhere, Flag Training, DreamFields, Senior Tech Review, and NJ Court Pros have three each; Mom’s Magazine (four) and EmergencyRefs (five) are already over it. PickleCourt USA and Pickleball Events Co. are excluded. The remaining sites were checked and not used: the NYC bus-tour guide publishes a no-sponsored-posts policy, so a partnership page there would need a policy change first, and the others (local home-services, legal, B2B, GLP-1 logistics) are not a genuine foot-care fit. We chose not to ship a filler page. The campaign needs a cap decision or a new on-topic publisher to keep adding pages.
   • Oct 28 page confirmed HTTP 200 on Oct 30 (curl -L, ~8:00 PM ET) and marked live: courtprosnewjersey.com/guides/volleyball-foot-care-sweaty-feet-athletes-foot-nj. All 26 SHIPPED_PAGES URLs and this case study returned 200; zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-10-30 ~8:05 PM ET). Scorecard: two of six citing campaign pages, up from one on Oct 28. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 1 (also result 1 on Oct 28), ahead of Referee.com and the International Hyperhidrosis Society, and the answer summary cited it. The can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 5, behind NHS terbinafine guidance and three NHS/primary-care foot-care leaflets, and the answer summary cited it (it was not in the results on Oct 23–28). The teen-athlete, best-foot-antiperspirant, non-cream/spray, and older-adults prompts returned no SHIPPED_PAGES URLs.
   • Brand signal: for the non-cream/spray prompt, dryello.com did not appear for the fourth straight check (Mayo Clinic, Lotrimin, a DailyMed Smooth AF label, NCBI InformedHealth, Cleveland Clinic). Logged as is.
   • New Search Console data point under RESULTS: the rank-watch opportunities export refreshed Oct 30 (generatedAt 2026-10-27) lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for “best athletes foot cream for kids” at 12 impressions, 0 clicks, average position 7.6 (Oct 19 export: 10 impressions, position 7). Still a small sample. No other SHIPPED_PAGES URLs or foot-care queries appear in that export or in the Oct 30 Search Console pre-check. Cite Watch’s latest snapshot (Oct 29) has no Dryello prompts, and no UTM referral data was available.
   • Directory status (curl 2026-10-30 ~7:58 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both 200. The Oct 30 1:37 PM ET backlink rel-check run classified both listings as followed links (FreeStartupDirectories rel=noopener; Directory Index rel=noopener noreferrer), although tonight’s raw server HTML from Directory Index still names dryello.com only in JSON-LD, so that link appears to be rendered client-side. No new submissions: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
   • dryello.com Education blog feed unchanged since Oct 28 (latest posts: Blisters From Military Boots and Foot Antiperspirant vs. Deodorant, both Oct 28). These are published on dryello.com by the client, not by us.
   • No dryello.com CMS work (portfolio-only by direction).

9. October 28, 2026

   Day 28: one new partnership page queued (volleyball foot care on NJ Court Pros) + Oct 27 page live + six citation prompts

   • One new Dryello partnership page written, built, and queued via deploy.sh for the 21:00 ET flush on 2026-10-28: NJ Court Pros “Volleyball Foot Care: Sweaty Feet, Sand, Blisters & Athlete’s Foot” (courtprosnewjersey.com/guides/volleyball-foot-care-sweaty-feet-athletes-foot-nj; targets: how to keep feet dry playing volleyball, athlete’s foot volleyball players, why do my volleyball shoes smell, do you play beach volleyball barefoot, how to prevent blisters from volleyball; commit 530b09b8). New audience for the campaign: indoor and sand volleyball players, including a barefoot sand-play section no earlier page covers. This is NJ Court Pros’ third and last campaign page under the per-site cap; the site had one other new page today (a Best-pages guide), so it was still under the two-new-pages-per-day limit.
   • Page: answer up front, about 3,800 words of body copy including an 8-question FAQ, FAQ + Article + Breadcrumb JSON-LD, sources limited to pages checked on Oct 28 (APMA choosing shoes for sports, USA Volleyball 2023–2025 beach rules book, AVP 101, FIVB Medical Commission injury-prevention guide, AAD athlete’s foot prevention and hyperhidrosis self-care, NHS athlete’s foot and blisters, MedlinePlus athlete’s foot, and Dryello’s two DailyMed Drug Facts labels). Product claims stay inside the labels. Prices quoted only as listed on dryello.com on Oct 28 (treatment stick 2/3/4-stick packs $16.95/$22.95/$30.95; fragrance-free stick $18.95; antiperspirant For Her / For Him $14.50 each, all in stock). Normal dofollow links to dryello.com product and education pages with UTMs (including the newly published antiperspirant-vs-deodorant article); quiet “In partnership with Dryello” line plus a footer disclosure. Hero is a crop of an official Dryello image (barefoot athlete under a summer sky) not used on any earlier campaign page. Linked from the NJ Court Pros guides hub and the backyard volleyball court guide.
   • No second page tonight: every other on-topic publisher is at the per-site cap (EmergencyRefs, Mom’s Magazine, Flag Training, Senior Tech Review, PadelAnywhere, DreamFields; NJ Court Pros now too) or excluded (PickleCourt USA, Pickleball Events Co., WebMCP Guide hold). The campaign needs a new on-topic publisher or a cap decision to keep shipping pages.
   • Oct 27 page confirmed HTTP 200 on Oct 28 (curl -L, ~8:00 PM ET) and marked live: courtprosnewjersey.com/guides/basketball-foot-care-sweaty-feet-athletes-foot-nj. All 25 live SHIPPED_PAGES URLs and this case study returned 200; zero non-200.
   • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-10-28 ~8:10 PM ET). Scorecard: one of six citing a campaign page. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 1, ahead of the International Hyperhidrosis Society, two r/Referees threads, and Referee.com (result 2 on Oct 27), and the answer summary cited it. The teen-athlete, can’t-reach-feet, best-foot-antiperspirant, older-adults, and non-cream/spray prompts returned no SHIPPED_PAGES URLs.
   • Brand signal: for the non-cream/spray prompt, dryello.com did not appear for the third straight check (DailyMed Smooth AF label, Mayo Clinic, MSD Manual, Cleveland Clinic, NCBI InformedHealth). Logged as is.
   • dryello.com Education blog: three of the four Oct 23 drafts are now live on dryello.com (HTTP 200 on Oct 28): “Blisters From Military Boots” and “Foot Antiperspirant vs. Deodorant: What’s the Difference?” (both dated Oct 28 in the blog feed) and “Sweaty Feet in Combat Boots” (feed date Oct 22). “How to Stop Smelly Feet” still returns 404. These were published on dryello.com by the client, not by us.
   • Directory status (curl 2026-10-28 ~8:05 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both 200. FreeStartupDirectories links to dryello.com with rel=noopener (no nofollow). Directory-index.com: second straight day where the server HTML has no outbound anchor to dryello.com (the domain appears only in JSON-LD), so it is not counted as a dofollow link until a browser check shows a rendered link. No new submissions: remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
   • RESULTS unchanged: today’s rank-watch Search Console pre-check had no campaign-page, Dryello, or foot-care query rows, Cite Watch had no new snapshot after Oct 26, and no UTM referral data was available. Results for the new page pending.
   • No dryello.com CMS work (no CMS access on the Mac or box; portfolio-only by direction).

10. October 27, 2026

    Day 27: one new partnership page queued (basketball foot care on NJ Court Pros) + Oct 26 pages live + six citation prompts

    • One new Dryello partnership page written, built, and queued via deploy.sh for the 21:00 ET flush on 2026-10-27: NJ Court Pros “Basketball Foot Care: Sweaty Feet, Blisters & Athlete’s Foot” (courtprosnewjersey.com/guides/basketball-foot-care-sweaty-feet-athletes-foot-nj; targets: how to keep feet dry playing basketball, athlete’s foot basketball players, sweaty feet basketball shoes, how to stop blisters on bottom of feet basketball, how often to replace basketball shoes; commit 06d3b776). New audience for the campaign: basketball players (the EmergencyRefs basketball page targets referees). NJ Court Pros now has two campaign pages; it was the only on-topic publisher below the per-site cap that had not already added two pages today.
    • Page: answer up front, about 2,700 words plus an 8-question FAQ, FAQ + Article + Breadcrumb JSON-LD, sources limited to pages checked on Oct 26–27 (AAPSM basketball and your feet, APMA choosing shoes for sports, AAD athlete’s foot prevention and hyperhidrosis self-care, NHS athlete’s foot and blisters, MedlinePlus athlete’s foot, and Dryello’s two DailyMed Drug Facts labels). Product claims stay inside the labels. Prices quoted only as listed on dryello.com on Oct 27 (treatment stick 30 g $16.95, 45 g $22.95, 60 g $30.95; fragrance-free stick $18.95; antiperspirant For Him / For Her $14.50 each, both in stock). Normal dofollow links to dryello.com product and education pages with UTMs; quiet “In partnership with Dryello” line plus a footer disclosure. Hero is a crop of an official Dryello gym image (training shoes on an indoor floor) not used on any earlier campaign page. Linked from the NJ Court Pros guides hub and basketball resurfacing guide.
    • No second page tonight: the other on-topic publishers are at the per-site cap (EmergencyRefs, Mom’s Magazine, Flag Training, Senior Tech Review, PadelAnywhere, DreamFields) or excluded (PickleCourt USA, Pickleball Events Co.), and the remaining portfolio sites were not a genuine fit.
    • Oct 26 pages confirmed HTTP 200 on Oct 27 (curl -L, ~8:05 PM ET) and marked live: courtprosnewjersey.com/guides/tennis-foot-care-sweaty-feet-athletes-foot-nj and dreamfieldsusa.com/how-to-dry-wet-cleats-after-rain-athletes-foot. All 24 live SHIPPED_PAGES URLs and this case study returned 200; zero non-200.
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-10-27 ~8:00 PM ET). Scorecard: one of six citing a campaign page. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com (result 1 on Oct 26), and the answer summary drew on it. The teen-athlete, can’t-reach-feet, best-foot-antiperspirant, older-adults, and non-cream/spray prompts returned no SHIPPED_PAGES URLs.
    • Brand signal: for the non-cream/spray prompt, dryello.com again did not appear (DailyMed Smooth AF label, Mayo Clinic, MSD Manual, NCBI InformedHealth, NICE CKS). Second straight miss after the Oct 16–23 run at result 1. Logged as is.
    • Directory status (curl 2026-10-27 ~8:10 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both 200. FreeStartupDirectories links to dryello.com with rel=noopener (no nofollow). On directory-index.com the raw HTML fetched tonight names dryello.com only in its JSON-LD; no outbound anchor was found in the server HTML, so the link type there needs a browser recheck. No new submissions: remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
    • RESULTS unchanged: the Oct 27 rank-watch Search Console pre-check had no campaign-page, Dryello, or foot-care query rows, Cite Watch had no new snapshot after Oct 26, and no UTM referral data was available. Results for the new page pending.
    • No dryello.com CMS work (portfolio-only by direction). The four Oct 23 Education-blog drafts are still not on dryello.com (all four slugs 404 on Oct 27); the two Oct 16 blister drafts are live on dryello.com.

11. October 26, 2026

    Day 26: two new partnership pages queued (tennis foot care on NJ Court Pros, drying wet cleats on DreamFields) + six citation prompts

    • Two new Dryello partnership pages written, built, and queued via deploy.sh for the 21:00 ET flush on 2026-10-26: NJ Court Pros “Tennis Foot Care: Sweaty Feet, Blisters & Athlete’s Foot” (courtprosnewjersey.com/guides/tennis-foot-care-sweaty-feet-athletes-foot-nj; targets: how to keep feet dry playing tennis, athlete’s foot tennis players, sweaty feet tennis shoes, how to prevent blisters tennis, foot antiperspirant for tennis; commit ba951741) and DreamFields “How to Dry Wet Cleats After a Rain Game (and Keep Athlete’s Foot Away)” (dreamfieldsusa.com/how-to-dry-wet-cleats-after-rain-athletes-foot; targets: how to dry wet cleats fast, how to dry cleats overnight, can wet cleats give you athlete’s foot, can you put cleats in the dryer, soccer in the rain foot care; commit 805e37b). NJ Court Pros is a new publisher for the campaign (first tennis page); the DreamFields page is that site’s third and last under the per-site cap.
    • Both pages: answer up front, ~2.0k–2.6k words, FAQ + Article + Breadcrumb JSON-LD, sources limited to pages checked on Oct 26 (AAD athlete’s foot prevention and hyperhidrosis self-care, NHS athlete’s foot / smelly feet / blisters, MedlinePlus athlete’s foot, Nike’s soccer cleat care guide, and Dryello’s two DailyMed Drug Facts labels). Product claims stay inside the labels. Prices quoted only as listed on dryello.com on Oct 26 (treatment stick 30 g two-stick pack $16.95; fragrance-free stick $18.95; antiperspirant For Him / For Her $14.50 each). Normal dofollow links to dryello.com product and education pages with UTMs; quiet “In partnership with Dryello” line plus a footer disclosure. Each page uses a different official Dryello image not used on any earlier campaign page.
    • Oct 23 pages confirmed HTTP 200 on Oct 26 and marked live: padelanywhere.com/learn/how-to-stop-padel-shoes-smelling and flagtraining.com/resources/used-cleats-athletes-foot-hand-me-down-cleats. Two live Oct 14 partnership pages that were missing from SHIPPED_PAGES were added (DreamFields locker-room prevention guide and PadelAnywhere recurring athlete’s foot guide; both 200 on Oct 26).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-10-26 ~8:15 PM ET). Scorecard: one of six citing a campaign page. The referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 1 (result 2 on Oct 22 and 23) and the answer summary cited it. The teen-athlete, can’t-reach-feet, best-foot-antiperspirant, and older-adults prompts returned no SHIPPED_PAGES URLs.
    • Brand signal change: for the non-cream/spray prompt, dryello.com did not appear in today’s results (DailyMed Smooth AF label, Lotrimin, Cleveland Clinic, NCBI InformedHealth, Mayo Clinic), ending a six-check run at result 1 (Oct 16–23). Logged as is; a single-day miss.
    • Directory status (curl 2026-10-26 ~8:20 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both 200, and both link to dryello.com with rel=noopener (no nofollow). No new submissions: remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off from Dryello/ProPedix.
    • RESULTS unchanged: the Oct 26 rank-watch Search Console pre-check and the Oct 26 Cite Watch snapshot had no campaign-page, Dryello, or foot-care rows, and no UTM referral data was available. Results for today’s pages pending.
    • No dryello.com CMS work (no CMS access on the Mac or box; portfolio-only by direction).

12. October 23, 2026

    Day 25: two new partnership pages queued (padel shoe odor, used youth cleats) + six citation prompts

    • Two new Dryello partnership pages written, built, and queued (deploy.sh, 21:00 ET flush on 2026-10-23) on publishers below the 2–3-pages-per-site cap: PadelAnywhere “How to Stop Padel Shoes Smelling” (padelanywhere.com/learn/how-to-stop-padel-shoes-smelling; targets: padel shoes smell, how to stop padel shoes smelling, how to wash padel shoes, foot antiperspirant for padel; commit f1a6e96) and Flag Training Football “Can Kids Get Athlete’s Foot from Used Cleats?” (flagtraining.com/resources/used-cleats-athletes-foot-hand-me-down-cleats; targets: can you get athlete’s foot from used cleats, how to disinfect used cleats, hand-me-down cleats athlete’s foot, is it safe to buy used cleats; commit e8c62b1). Both are new angles (shoe odor; secondhand/shared cleats) not covered by earlier campaign pages.
    • Both pages: answer up front, ~1.9k–2.2k words, FAQ + Article + Breadcrumb JSON-LD, sources limited to pages checked on Oct 23 (NHS athlete’s foot and smelly feet, AAD athlete’s foot prevention and hyperhidrosis self-care, CDC ringworm causes, and Dryello’s two DailyMed Drug Facts labels). Product claims stay inside the labels (tolnaftate: cures most athlete’s foot, relieves itching/burning/cracking/scaling, prevents recurrence of most athlete’s foot with daily use; antiperspirant: reduces sweat). Prices quoted only as listed on dryello.com on Oct 23. Normal dofollow links to dryello.com product and education pages with UTMs; quiet “In partnership with Dryello” line plus a footer disclosure. Each page uses a different official Dryello image.
    • The three pickleball partnership pages queued late on Oct 22 (two PickleCourt USA guides and one Pickleball Events Co. guide) returned HTTP 200 on Oct 23 and are now marked live. No further pickleball-site pages are planned for this campaign.
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch (2026-10-23 ~8:15 PM ET). Scorecard moved to one of six citing campaign pages: the referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com (same as Oct 22), and the answer summary cited it. The can’t-reach-feet prompt returned no SHIPPED_PAGES URL today (NHS terbinafine guidance, a primary-care foot-care booklet, two NHS trust foot-care pages, MedlinePlus tolnaftate); Senior Tech Review’s guide was result 3 on Oct 22. This prompt has moved between yes and no several times, so a single-day miss is logged as is. Teen-athlete, older-adults, and best-foot-antiperspirant prompts returned no SHIPPED_PAGES publisher URLs.
    • Brand signal, not a campaign citation: for the non-cream/spray prompt, dryello.com’s product page was result 1 and the answer summary named Dryello’s tolnaftate 1% dry stick first (sixth straight check: Oct 16, 19, 20, 21, 22, 23).
    • Directory status (curl 2026-10-23 ~8:10 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello both 200; the FreeStartupDirectories listing links to dryello.com with no nofollow. Directise, ActiveSearchResults, Jayde, Launching Next, FreeWebSubmission, and GainWeb (submitted Oct 9) are now marked stale after 14+ days without a public listing. No new submissions today: the remaining open targets need email verification, a browser/captcha, or brand-ownership sign-off.
    • RESULTS unchanged: the only Search Console row for a campaign page is still the Oct 19 Mom’s Magazine export already logged. The Oct 23 Search Console pre-check had no campaign-page or foot-care query rows, Cite Watch had no Dryello prompts, and no UTM referral data was available.
    • No dryello.com CMS work today (portfolio-only by direction).

13. October 22, 2026

    Day 24, late evening: hold lifted — three new portfolio Dryello partnership pages queued

    • Justin lifted the Oct 1 Dryello hold and asked for backlinks + articles urgently (2026-10-22 evening ET). Skipped dryello.com Shopify blog drafts per follow-up steer.
    • Queued (deploy.sh; next flush 12:00 ET 2026-10-23) three NEW unique partnership guides on sites that had zero Dryello pages: PickleCourt USA player foot care + facility locker-room prevention (commit c14a0a4), and Pickleball Events Co. event foot care for players/staff (commit b6af18c). All link dofollow to dryello.com product/education URLs with UTMs + quiet partnership disclosure. No invented prices — prices stated as listed on dryello.com on Oct 22, 2026.
    • Prebuilt padel recurring-AF and Dream Fields locker-room pages were already live (HTTP 200); did not rebuild. EmergencyRefs already at 4 Dryello pages (over the 2–3/site cap) — skipped. FlagTraining / LI Flag already at 2 — skipped. Mom's Mag / STR already multi-page — skipped.
    • dryello.com internal blister blog drafts (Carl-edited Oct 16) left unpublished — no Shopify admin credentials on Mac/box; Justin steer said skip CMS work.
    • Directory status (curl 2026-10-22 ~9:20 PM ET): directory-index.com/health/dryello/ and freestartupdirectories.com/tools/dryello still 200. Launching Next / GainWeb / ActiveSearchResults / Jayde / Directise homepages 200 but no public Dryello listing URL confirmed live tonight. BusinessSeek still blocked on Fastmail. Anoox free-limit unchanged. Needs Justin: non-Fastmail email for BusinessSeek if wanted.
    • Case-study SHIPPED_PAGES: three new rows added as status in-progress (flip to live after the 12:00 ET flush confirms 200).

14. October 22, 2026

    Day 24: live checks, six citation prompts, first Search Console row

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-22 ~7:50 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 23 content confirmed live on the case study (Day 23 log entry present).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard holds at two of six citing campaign pages: the can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 3 of 5, behind two long-handled lotion applicator product pages (Mayo Clinic Store, Vive Health), and the answer summary cited it for the ask-a-helper advice (result 1 on Oct 21); the referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com (same as Oct 21), and the answer summary cited it. The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts returned no SHIPPED_PAGES publisher URLs.
    • Brand signal, not a campaign citation: for the non-cream/spray prompt, dryello.com’s product page was result 1 and its About page result 2, and the answer summary named Dryello’s tolnaftate 1% dry stick first (dryello.com result 1 for the fifth straight check: Oct 16, 19, 20, 21, 22).
    • Cite Watch’s 2026-10-22 snapshot had no Dryello prompts.
    • First Search Console data point logged under RESULTS: the rank-watch Search Console opportunities export (generated 2026-10-19, window Sep 21–Oct 18) lists Mom’s Magazine’s kids-and-teens athlete’s foot treatments listicle for the query “best athletes foot cream for kids”: 10 impressions, 0 clicks, average position 7. Small sample; logged as is. No other SHIPPED_PAGES URLs appear in that export, and no UTM referral data was available.

15. October 21, 2026

    Day 23: live checks + all six citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-21 ~7:54 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 22 content confirmed live on the case study (Updated October 20, 2026 / Day 22 log entry present).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard back to two of six citing campaign pages: the can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 1 of 5 and the answer summary cited it (it returned no SHIPPED_PAGES URL on Oct 20; result 1 on Oct 19); the referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com (result 1 on Oct 20), and the answer summary cited it. Both prompts keep moving day to day, so single-day position changes are logged as is, not read as a trend. The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts returned no SHIPPED_PAGES publisher URLs.
    • Brand signal, not a campaign citation: for the non-cream/spray prompt, dryello.com’s product page was result 1 again and the answer summary named Dryello’s tolnaftate 1% dry stick first (also result 1 on Oct 20, Oct 19 and Oct 16).
    • Cite Watch had no new snapshot for 2026-10-21; the latest (2026-10-19) had no Dryello prompts.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

16. October 20, 2026

    Day 22: live checks + all six citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-20 ~7:57 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 21 content confirmed live on the case study (Updated October 19, 2026).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard moved to one of six citing campaign pages: the referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 1 (up from result 2 behind Referee.com on Oct 19 and Oct 16), and the answer summary cited it. The can’t-reach-feet prompt returned no SHIPPED_PAGES URL today (NHS foot-care leaflets plus Lotrimin and Canesten applicator pages; Senior Tech Review’s reach-your-toes guide was result 1 on Oct 19). This prompt has moved between yes and no several times since Oct 12, so a single-day miss is logged as is, not read as a trend. The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts returned no SHIPPED_PAGES publisher URLs.
    • Brand signal, not a campaign citation: for the non-cream/spray prompt, dryello.com’s product page was result 1 again and the answer summary named Dryello’s tolnaftate 1% dry stick first (result 1 on Oct 19 and Oct 16 as well).
    • Cite Watch had no new snapshot for 2026-10-20; the latest (2026-10-19) had no Dryello prompts.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

17. October 19, 2026

    Day 21: live checks + all six citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-19 ~7:52 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 20 content confirmed live on the case study.
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard holds at two of six citing campaign pages: the can’t-reach-feet prompt surfaced Senior Tech Review’s reach-your-toes guide as result 1 (up from result 4 on Oct 16) and the answer summary cited it for the seated routine and ask-a-helper advice; the referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide as result 2 behind Referee.com, and the answer summary cited it. The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts returned no SHIPPED_PAGES publisher URLs.
    • Brand signal, not a campaign citation: for the non-cream/spray prompt, dryello.com’s product page was result 1, its About page was result 2, and the answer summary named Dryello’s tolnaftate 1% dry stick first (dryello.com was result 1 on Oct 16 as well).
    • Cite Watch’s latest snapshot (2026-10-19) had no Dryello prompts.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

18. October 16, 2026

    Day 20: live checks + all six citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-16 ~7:55 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 19 content confirmed live on the case study (Updated October 15, 2026).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard back to two of six citing campaign pages: the can’t-reach-feet prompt again surfaced Senior Tech Review’s reach-your-toes guide (result 4; the answer summary cited it for the ask-a-helper advice), and the referees/coaches prompt surfaced EmergencyRefs’ tournament-day referee guide (result 2; answer summary cited it). The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts returned no SHIPPED_PAGES publisher URLs.
    • Notable vs prior days: the can’t-reach-feet campaign citation returned after a one-day miss on Oct 15 (it was result 1 on Oct 14). The referees prompt slipped from result 1 to result 2 behind Referee.com. Brand signal: for the non-cream/spray prompt, dryello.com’s product page was result 1 and the answer summary named Dryello’s tolnaftate 1% stick first (result 4 on Oct 15); still a brand signal, not a campaign citation.
    • Cite Watch’s latest snapshot (2026-10-15) had no Dryello prompts.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

19. October 15, 2026

    Day 19: live checks + all six citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-15 ~7:55 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 18 content confirmed live on the case study (Updated October 14, 2026 / Day 18 log entry present).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard moved to one of six citing campaign pages: the referees/coaches prompt still surfaces EmergencyRefs’ tournament-day referee guide (result 1; answer summary cited it). The can’t-reach-feet prompt no longer returned a SHIPPED_PAGES URL (Senior Tech Review’s reach-your-toes guide was result 1 on Oct 14 and is absent from the top five today). The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts still returned no SHIPPED_PAGES publisher URLs.
    • Notable vs prior days: can’t-reach-feet lost its campaign citation (first miss since Oct 12). Brand signal: for the non-cream/spray prompt, dryello.com’s product page returned as result 4 (it was absent from the top five on Oct 14; it held results 1/2/5 on Oct 13). Answer summary named Dryello’s tolnaftate 1% stick; still a brand signal, not a campaign citation.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

20. October 14, 2026

    Day 18: live checks + all six citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-14 ~8:00 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200. Day 17 content confirmed live on the case study (Updated October 13, 2026 / Day 17 log entry present).
    • Re-ran all six fixed CITATION_PROMPTS via WebSearch. Scorecard unchanged at two of six citing campaign pages: the can’t-reach-feet prompt still surfaces Senior Tech Review’s reach-your-toes guide (result 1; answer summary cited it), and the referees/coaches prompt still surfaces EmergencyRefs’ tournament-day referee guide (result 2; answer summary cited it). The teen-athlete, older-adults, best-foot-antiperspirant, and non-cream/spray prompts still returned no SHIPPED_PAGES publisher URLs.
    • Notable vs prior days: on the can’t-reach-feet prompt the Senior Tech Review older-adults treatments listicle no longer appeared in the top five (it was result 2 on Oct 12). On the referees prompt the EmergencyRefs basketball referee guide no longer appeared in the top five (it was result 2 on Oct 12). Brand signal softened: for the non-cream/spray prompt, dryello.com was absent from the top five (it held results 1/2/5 on Oct 13).
    • Cite Watch latest snapshot is still 2026-10-12 (tank removal, data-center land, estate sales, NYC bus tours); no Dryello prompts and no fresh Dryello citation file for 2026-10-14.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

21. October 13, 2026

    Day 17: live checks + the other four citation prompts re-run

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-13 ~7:55 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • Re-ran the four fixed CITATION_PROMPTS that were not re-checked on Oct 12. None returned a SHIPPED_PAGES publisher URL: the teen-athlete prompt returned Mayo Clinic, NCBI InformedHealth, KidsHealth, the AAD, and Cleveland Clinic; the older-adults prompt returned drug labels and clinical reviews; the best-foot-antiperspirant prompt returned Certain Dri, a Cool Foot label, and hyperhidrosis guidance. Logged as “no” under AI_CITATION_CHECKS.
    • Brand signal, not a campaign citation: for “Is there an athlete’s foot treatment that isn’t a cream or spray?” the client’s own dryello.com product page was result 1, its DailyMed label was result 2, its FAQ page was result 5, and the answer summary named Dryello first. On Oct 5 dryello.com held results 1 and 2.
    • Scorecard across the six fixed prompts: two now cite campaign pages (since Oct 12), four do not yet. Caveat: these are the Cursor WebSearch tool’s results and answer summary, not ChatGPT, Perplexity, Gemini, or Google AI Overview runs, and not Search Console positions.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

22. October 12, 2026

    Day 16: live checks + first campaign pages cited in a search answer

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-12 ~7:55 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • Re-ran two fixed CITATION_PROMPTS that were logged as “no” on Oct 2 and Oct 5. Both changed. For “How do I apply athlete’s foot cream if I can’t reach my feet?” the two Senior Tech Review campaign pages were results 1 and 2 and the answer summary cited them. For “How do referees and coaches keep their feet dry during long tournament days?” the two EmergencyRefs referee foot-care pages were results 1 and 2 and the answer summary cited them. Logged under AI_CITATION_CHECKS.
    • Two extra target-query probes: the Senior Tech Review reach-your-toes guide was result 2 of 5 for “treating athlete’s foot when you can’t reach your toes older adults”, and the EmergencyRefs tournament-day referee guide was result 1 of 5 for “baseball softball umpire foot care athlete’s foot” (the umpire-specific page itself did not appear).
    • Caveats: these are the Cursor WebSearch tool’s results and answer summary, not ChatGPT, Perplexity, Gemini, or Google AI Overview runs, and not Search Console positions. Treat them as early evidence that the pages are being retrieved and quoted for their target questions.
    • Cite Watch 2026-10-12 (~8:30 AM ET) covered tank removal, data-center land, estate sales, and NYC bus tours only; no Dryello prompts were in that run.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

23. October 9, 2026

    Day 15: live checks + target-query probes (backfilled Oct 12)

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands.
    • HTTP live check (curl -L, 2026-10-09 ~7:50 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • Target-query probes (WebSearch): the PadelAnywhere padel foot-care guide was result 1 of 5 for the padel foot-care query, and the EmergencyRefs basketball referee guide was result 5 of 5 for the basketball-referee query. The smelly-cleats / youth flag football probe returned general cleat-odor guides only. Tool index only, not Google positions or Search Console.
    • Cite Watch runs on Oct 5 and Oct 8 had no Dryello prompts. RESULTS stays empty. The publishing machine was offline that evening, so this entry was added on Oct 12.

24. October 8, 2026

    Day 14: measurement gap

    • No new Dryello sponsored pages shipped. Oct 1 lock stands.
    • No dedicated Dryello live check or probe was run on this date. RESULTS stays empty.

25. October 7, 2026

    Day 13: live check (backfilled Oct 12)

    • No new Dryello sponsored pages shipped. Oct 1 lock stands.
    • HTTP live check (curl -L, 2026-10-07 evening): all 15 SHIPPED_PAGES URLs and this case study returned 200. The publishing machine was offline that evening, so this entry was added on Oct 12.
    • No new Search Console, UTM, or AI-citation data. RESULTS stays empty.

26. October 6, 2026

    Day 12: live checks + target-query probes

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-06 ~7:49 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • New measurement type: target-query probes. Ran three real WebSearch queries built from SHIPPED_PAGES targetQueries (soccer referee foot care; athlete’s foot from swimming lessons / pool decks; padel foot care, sweaty feet, blisters, athlete’s foot).
    • First campaign page seen in a search index: the PadelAnywhere padel foot-care guide appeared as result 5 of 5 for “padel foot care sweaty feet blisters athlete’s foot”. Caveats: the query closely matches the page title, this is the WebSearch tool’s index (not a Google position or a Search Console row), and the answer summary cited results 1–4, not the PadelAnywhere page. Logged as an early discovery signal, not a ranking or citation.
    • The soccer-referee and swim-lessons probes returned referee.com, NHS, Cleveland Clinic, CHOP, NCBI, and U.S. Masters Swimming pages; no EmergencyRefs or Mom’s Magazine URLs yet.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

27. October 5, 2026

    Day 11: live checks + second citation baseline

    • No new Dryello sponsored pages shipped. The Oct 1 lock stands: 15 live pages across 6 fitting publishers; new pages ship only when a genuinely new audience or publisher fit appears.
    • HTTP live check (curl -L, 2026-10-05 ~7:57 PM ET): all 15 SHIPPED_PAGES URLs and this case study returned 200. Zero non-200.
    • AI citation baseline, round two: ran the three CITATION_PROMPTS not checked on Oct 2 (best foot antiperspirant; treatment that isn’t a cream or spray; referees and coaches on long tournament days) as real WebSearch probes. None returned a SHIPPED_PAGES publisher URL. All six fixed prompts now have a logged baseline.
    • Brand signal worth noting: for “Is there an athlete’s foot treatment that isn’t a cream or spray?” the top two results were dryello.com pages (product page and athlete’s foot page) and the answer summary named Dryello’s tolnaftate 1% dry stick. That is the client’s own site, not a publisher page from this campaign, so it is logged as context, not as a campaign result.
    • RESULTS stays empty: no dated Search Console or UTM referral export was available for this update.

28. October 2, 2026

    Day 8: live checks + measurement

    • No new Dryello sponsored pages shipped. Oct 1 lock stands: 15 live pages across 6 fitting publishers (Mom’s Magazine, Senior Tech Review, EmergencyRefs, Flag Training, DreamFields USA, PadelAnywhere); skip pickleball sites and do not invent weak fits.
    • HTTP live check (curl -L, 2026-10-02 ~7:56 PM ET): all 15 SHIPPED_PAGES URLs returned 200. Zero non-200.
    • Indexation probes via WebSearch site: queries (not a GSC Coverage export): exact SHIPPED_PAGES URLs did not appear as distinct result links for emergencyrefs.com, momsmagazine.com (swim-lessons + kids-teens listicle slugs), flagtraining.com, dreamfieldsusa.com, or padelanywhere.com. seniortechreview.com homepage did appear for site:seniortechreview.com queries, and its listing text named two Dryello-related titles (Best Athlete’s Foot Treatments for Older Adults & Seniors (2026); Treating Athlete’s Foot When Reaching Your Toes Is Hard). That is a homepage signal only — not a claim that those article URLs are confirmed indexed as separate Google results.
    • AI citation baseline: ran 3 real WebSearch probes of CITATION_PROMPTS (teen sports; can’t reach feet; older adults). None returned Dryello publisher-page URLs from SHIPPED_PAGES. Logged under AI_CITATION_CHECKS as assistant "Web search (Cursor WebSearch)". Not ChatGPT/Perplexity/AI Overview runs.
    • RESULTS stays empty: no GSC plugin and no dated GSC/UTM export found for this update.

29. October 1, 2026

    Day 7: measurement phase (no new pages)

    • No new Dryello pages shipped in this update. With 15 live pages across 6 publisher sites since the Sep 25 kickoff, the campaign is in the measurement window described in the plan: confirm indexing and early Search Console coverage first, then impressions, clicks, positions, referral UTMs, and AI-citation baselines.
    • Search Console still lags the Sep 25–Oct 1 launches by a few days; early rows on brand-new URLs are noise, so RESULTS stays empty until a real export is pulled and dated.
    • AI-citation baseline checks remain scheduled for the first week after launch. AI_CITATION_CHECKS stays empty until a check is actually run and logged (date, assistant, prompt, cited yes/no, URL).
    • Next content ships only when a new audience gap or publisher opening is clear — not on a fixed daily page quota.

30. October 1, 2026

    Day 7 evening: EmergencyRefs soccer referee guide + Mom’s swim-lessons / pool-deck guide

    • Published a new EmergencyRefs audience guide for soccer referees (outdoor pitches, wet grass/mud, turf vs grass boots, long matches + overtime, sideline moisture, tournament weekends), distinct from the basketball indoor-gym page and the baseball/softball umpire page.
    • Published a new Mom's Magazine parenting guest guide on athlete's foot from swimming lessons and pool decks (Y/rec-center showers, wet flip-flops, shared-towel myths vs facts, when kids can keep swimming, drying thoroughly).
    • EmergencyRefs features Dryello Foot Antiperspirant For Him first, then the Athlete’s Foot Treatment Stick. Mom’s features the Athlete’s Foot Treatment Stick first, then antiperspirant only on unbroken skin. Both carry top Sponsored line + bottom disclosure, normal followed UTM links to dryello.com only (no rel="sponsored"), FAQ/Article/Breadcrumb schema, and cross-links to earlier Dryello pages on established niche publishers. Site CTAs stay Book a Referee / Moms-native.
    • Results: pending / none yet. AI citation checks: none yet.

31. September 30, 2026

    Day 6 evening: Flag Training smelly-cleats guide + EmergencyRefs basketball referee guide

    • Published a new Flag Training Football parents guide on smelly cleats and sweaty feet in youth flag football (antiperspirant-first angle, distinct from the existing athlete’s foot parents guide).
    • Published a new EmergencyRefs audience guide for basketball referees (indoor gym heat, polished floors, tournament shoe rotation), distinct from the general referee page and the baseball/softball umpire page.
    • Both pages feature Dryello Foot Antiperspirant For Him first, then the Athlete’s Foot Treatment Stick for active infection / broken skin. Top Sponsored line + bottom disclosure, normal followed UTM links to dryello.com only, FAQ/Article/Breadcrumb schema, and cross-links to earlier Dryello pages. Site CTAs stay Flag Training / Book a Referee.
    • Results: pending / none yet. AI citation checks: none yet.

32. September 28, 2026

    Day 4 evening: school-gym PE guide + baseball/softball umpire guide

    • Published a new Mom's Magazine parenting guest guide on athlete's foot from school gym and PE class (borrowed sneakers, wet locker rooms, PE bag kit, when kids can stay in gym).
    • Published a new EmergencyRefs audience guide for baseball and softball umpires (plate/base shoes, doubleheaders, dusty fields, dugout moisture), distinct from the general referee foot-care page.
    • Mom's page features the Dryello Athlete's Foot Treatment Stick first; EmergencyRefs features Foot Antiperspirant For Him first, then the AF stick. Both carry top Sponsored line + bottom disclosure, sponsored UTM links to dryello.com only, FAQPage/Article/BreadcrumbList schema, and cross-links to earlier Dryello pages.
    • Results: pending / none yet.

33. September 25, 2026

    Day 1 evening: DreamFields turf foot-care guide

    • Published a new audience guide on DreamFields USA for coaches, athletic directors, and youth players on artificial turf: athlete’s foot and foot care with cleats on hot synthetic fields.
    • Page features Dryello Foot Antiperspirant For Him first, then the Athlete’s Foot Treatment Stick, with comparison tables, FAQPage/Article/BreadcrumbList schema, top + bottom sponsorship disclosure, and sponsored UTM links to dryello.com only.
    • Cross-links the EmergencyRefs referee foot-care guide and Mom’s Magazine sweaty-teens guide, plus DreamFields turf cleaning and bacteria-testing pages. Site CTA points to DreamFields cleaning, not Dryello.
    • Results: none yet / pending.

34. September 25, 2026

    Day 1: kickoff, research, and the first eight pages

    • Dryello signed on as a paying SEO client.
    • Pulled product facts, prices, and images from dryello.com, and the OTC drug labels from DailyMed, so every page works from the same verified fact sheet.
    • Collected label facts and official images for the real competitors a shopper would compare (Lamisil AT, Lotrimin AF and Ultra, Tinactin, Zeasorb, Gold Bond, Certain Dri, Carpe, Dr. Scholl's, Arm & Hammer).
    • Published two pages on Mom's Magazine for parents of young athletes: a guest post on sweaty, smelly feet and a comparison of athlete's foot treatments for kids and teens.
    • Published two pages on Senior Tech Review for older adults and caregivers: a guest post on treating athlete’s foot with limited reach and a comparison of foot antiperspirants.
    • Published a third Senior Tech Review page, a comparison of athlete's foot treatments for older adults.
    • Opened a third audience, adults on their feet in athletic shoes, with three audience guides: referee foot care on EmergencyRefs, athlete’s foot in youth flag football on Flag Training Football, and padel foot care on PadelAnywhere. Each cross-links to one or two of the earlier Dryello pages.
    • Each audience guide opens with a short direct answer, answers real questions under question-shaped headings (can athletes treat athlete’s foot in season, do sweaty feet cause it, can you combine an antiperspirant and an antifungal), and carries FAQPage, Article, and BreadcrumbList schema.
    • Every page carries a sponsorship disclosure, clearly discloses Dryello links as sponsored, adds UTM parameters to them, and keeps health statements inside the drug label.
    • Results: none yet. The pages are hours old and Search Console data lags by a few days.

What this means for other regulated or health-adjacent brands

None of this is proven yet for Dryello, so treat it as our working method, not a result. For a small brand in a category led by household names, we think the approach generalizes:

• Pick audiences, not keywords. Each audience has its own questions, its own sites it trusts, and its own reason a product is or is not a fit.
• Write the useful page first. Every page should still be worth reading if the product section were removed. That is what earns a place on a publisher's site and in an AI answer.
• Let the label set the ceiling. For an OTC drug or any regulated product, the approved label is the most you can claim. Staying under it protects the client and the publisher.
• Compare honestly. Naming real competitors, and saying who they may suit better, makes a "best" page more credible, not less.
• Measure in the open. Date everything and publish misses. A build log is only useful if it is allowed to show that something did not work.

Questions about this case study

Disclosure: Dryello is a paying client of Rank Easy. Product details and prices on this page come from dryello.com and the products' OTC labels on the dates stated. This page contains no Dryello sales links.